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Most of the time, your potential customers may seem to be interested in your product or service but are a bit hesitant and will decide to purchase it some other time. Even if a customer plans to return to your webpage some other time they will become busy with other things and forget about you or buy from your persistent competitor, so it is very important to identify the buying signals of your customers and to continue to follow up. In business the one who perseveres in following up customers is usually the one who closes the deal. This step is one of the main ingredients in securing sales and succeeding in any business.
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