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Email is still one of the most effective channels for reaching buyers. Social media has been all the buzz over the last few years and works great for many companies. But with social media, not everyone logs in every day and not everyone is on every site. Where as pretty much everyone has email that they check daily if not multiple times a day.
Source: http://feedproxy.google.com/~r/iblogmarketing/~3/qagQO2VjW0w/
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