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Though it plays a rather important role, keyword research is usually only done once at the beginning of your online marketing work. When you do this you will know firsthand what potential patients are searching for within your category and the services that you offer. You want to live in this space, you want to be the business that pops up when a potential customer is looking for a cosmetic clinic. That is why it is so very important. Getting into the mindset of your potential customers is after all what it's all about because that all equals business.
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