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If a business wants to appear in the search engine results, there are two basic methods for achieving this. The first and quickest method is to purchase some pay-per-click advertisements. All of the major search engines sell these ads; they are the small advertisements that appear above and to the right of the search results. The second method is to appear in the organic search results. This method generally takes more time and patience, but it can pay off handsomely in the long run.
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