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Rather than appearing above or to the right of the search results as an ad, a business might seek to get links to its Web site listed in the organic search engine results. Clicks on these links are free, so an SEO campaign can bring in a tremendous amount of long-term traffic for no cost at all. The difficulty is getting the site to show up in the results. This typically requires that a company hire the services of an SEO expert. While it takes time for the results to show, it can pay dividends over the ensuing months and years.
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