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When most people hear about local Internet marketing, they almost always think of the same few methods that are extremely popular. They might have heard about starting up a pay-per-click (PPC) campaign so that they could begin advertising their company's products and services to people who are using the major search engines to perform queries. They might have heard about search engine optimization (SEO), which can allow them to see their Web site listed in the organic search results. While these methods can definitely work to get more leads, customers and sales, they will not make a business stand head and shoulders above its competition.
Source: http://EzineArticles.com/5814423
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